For any course in which developing a marketing plan is required, such as Principles of Marketing, Marketing Management, or Marketing Strategy.   Use standalone or as a supplement to a core text.

The marketing plan guide that’s practical, applied, and includes Marketing PlanPro software by Palo Alto.  Applying marketing concepts learned in the classroom, The Marketing Plan Handbook, 2e, guides students through the development of a realistic, customized marketing plan.   It’s the only guide that includes Palo Alto's award winning Marketing PlanPro 6.0 software, which includes various sample marketing plans and helps students develop their own. 

Instructors: This handbook is available at a deep discount, but only when ordered shrink-wrapped with another Prentice Hall text.  Contact your local sales rep for value-pack options and ISBNs.  Note: Marketing PlanPro software is not available standalone from Prentice Hall publishing.