The human eye can detect 400 to 700 nanometers of light. Processed by the brain, this light in all its digital manipulations, is perceived and interpreted in terms of physical and sensual associations. From the use of red in Communist China to the use of Schiaparelli pink in high fashion, designers and communication masterminds have reimagined age-old colours and given names to previously unrecognizable ones. This rivoting collection features vibrant full-colour examples of layout and graphic designs. It details how the colour spectum is organized, expanded, and manipulated by a variety of artists, including illustrators, graphic designers, advertisers, and members of the media. It reveals how colour evokes memories, moods, sentiments, and desires, and takes an in-depth look at the striking usage of colour in propoganda, journalism, and advertising campaigns.