Alex Osborn wrote the following: "Emotional drive is self-starting and largely automatic, whether based on hunger, fear, love, or ambition. " "For all of us, a good rule is always to encourage ideas—to encourage speaking up as well as thinking up." "Whatever creative success I gained was due to my belief that creative power can be stepped up by effort, and that there are ways in which we can guide our creative thinking. " "If we set aside a defined period for creative thinking we can best lure the muse." "With enough creative effort, each of us could find the ideas that would smooth out rocky roads!"