Greeting cards that transform into a work of art.

Incorporating five beautifully reproduced illustrations from original artworks, Iconic London offers an opportunity to share the history and wonder of some of the city's best-loved and most unique buildings in an original and creative way.

Each die-cut greeting card becomes a work of art when simply pressed out and folded back, transporting nearly 1,000 years of architectural achievement into the recipient's hands and home.

From the imposing Tower of London, begun in 1078, and Sir Christopher Wren's magnificent St Paul's Cathedral to the spectacular London Eye built to celebrate the new millennium, here are some of London's greatest landmarks as never seen before.