True or false - "breakthrough" ideas come only from the rare genius in our midst? This fascinating book proves that you don't have to be Einstein to come up with great ideas. As our knowledge of cognitive science and the importance of outside influences has grown, we recognize that creativity is not exclusive to the internal functioning of a highly educated brain. Instead, creativity and ideas come about externally, through the network of connections between people and their ideas. These connections, argues Ogle, take on a distinctive set of characteristics which in turn allow the creation of breakthrough ideas.