This book examines the work of six novelists of the Generation X group of writers in Spain: Jose Angel Manas (""Historias del Kronen"", 1994); Ray Loriga (""La pistola de mi hermano"", 1995); Gabriela Bustelo (""Veo veo"", 1996); Ismael Grasa (""De Madrid al cielo"", 1994); Belen Gopegui (""Lo real"", 2001 and ""La conquista del aire"", 1998); and Antonio Orejudo Utrilla (""Ventajas de viajar en tren"", 2000 and ""Fabulosas narraciones por historias"", 1996).The book shows that there has been a generational shift in contemporary Spanish fiction due to the erosion of traditional modes of self-determination in the globalized, commodified, and media-saturated environment of 1990s Spain. Within this context, the book explores the impact of audiovisual and popular culture on contemporary Spanish fiction; the notion of 'the market dictatorship' as the new regime against which Generation X novelists write and how current publishing conventions and marketing strategies impact on creative expression in contemporary Spanish fiction. Dorothy Odartey-Wellington is an Associate Professor of Spanish at the University of Guelph.