Beyond Free Coffee and Donuts is a one-stop resource for workplace learning and performance professionals who are looking for creative ways to get their message heard by appropriate learners. As the author notes in the introduction, getting ""butts in seats"" is not a measure of success. A more important measure, according to this lively and entertaining book, is a training program that provides the right people learning the right skills to produce the right business results. ""Beyond Free Coffee and Donuts"" is designed to be a single resource for this important ""get the word out"" activity. The book covers everything you need to know from understanding what motivates customers (both external and internal) for your training services, to the nuts and bolts of designing, writing, and designing a successful marketing campaign.