Welcome to Cannabis Capital
Raising capital, like any other core business function, requires strategy, a managed process,
strong execution, and the ability to handle a lot of rejection--and the added challenges
and popularity of the cannabis economy mean that you need to create a pitch that really
sets you apart from your competitors.
Cannabis venture capitalist Ross O'Brien shares his insights from a career spent in private
equity investing as he defines what the cannabis economy landscape is, teaches you how
cannabis capital works and shares insider knowledge as he shows you how to:


Prepare a cannabis business plan with a framework that appeals to investors

View your company through the Investor's Risk Assessment Lens

Pitch using the 5 R's for raising capital (Relationships, Relevance, Resilience, Right Ask, Returns)

Earn lasting relationships with VCs to ensure your business's success