For courses in Small Business Management, Entrepreneurship, New Venture Creation, and New Venture Management.

The tools to launch a new venture and the knowledge for entrepreneurial success.

With a practical, “hands on” approach to entrepreneurship, this text aims to provide students with the knowledge and tools they need to launch a business so that it has the greatest chance for success.

The sixth edition keeps pace with the fast-growing and ever-changing world of entrepreneurship by including updated content, statistics, and examples, as well as new cases and a new sample business plan.