Reporter Chang Frick grew up dark-haired in a nation of blonds. Ostracised as a child, in adulthood he set out to expose the hypocrisy of Swedish society. When he revealed the cover-up of mass sexual assaults on teen girls at a 2015 music festival, he provoked a chain reaction that rattled the nation. Sweden’s elites shirked responsibility and rushed to discredit him.

Although Sweden boasts the world’s oldest free press, its history of homogeneity and social engineering has created a culture where few dare dissent from consensus, those who do are driven to extremes, and there is no place for outsiders—even those who conform.

In this groundbreaking book, investigative journalist Kajsa Norman turns her fearless gaze on the oppressive forces at the heart of Sweden's 'model democracy'. Weaving the history of its social politics with the stories of Frick and other outcasts, Norman exposes the darkness in the Swedish soul.