The book under review, Advances and Challenges in Agricultural Extension and Rural Development, delves into various areas such as extension education, extension educational technology, administration and management, human relation in development administration and human resource development, participatory approaches, recent approaches in extension techniques, extension strategies for changing agricultural scenario and rural development, transfer of technology efforts, and recent advances in research methodology, which features highly innovative methods of applications and implementation.

This book will be immensely beneficial to extension and rural development workers in devising and implementing communication strategies. Additionally, it will serve as a valuable resource for students pursuing studies in extension and rural development. Furthermore, it will prove to be a crucial aid to researchers, planners, and policy makers in making informed decisions and formulating plans regarding agricultural extension and rural development.