Finally! A book that takes a complete approach to membership development in civil society organizations.

This book contains eight steps that will improve your ability to recruit, activate and keep members.

The book is aimed at employees, elected representatives and active members who want to create a membership strategy or improve the operational membership work.

Some themes from the book:

• Identifying your unique role
• Increasing your diversity
• Attracting more members
• Creating an inclusive culture
• Handling discontent and keeping members
• Turning passive members into active members
• Overcoming recruitment resistance
• Evaluating your membership work

The authors of the book are social entrepreneurs: Niklas Hill, Trinambai Consulting and Angeli Sjöström, Medlemsutveckling.se