This book contains eight steps that will improve your ability to recruit, activate and keep members. The Membership Model contains best-practices from Scandinavian organizations. It is aimed at employees, elected representatives and volunteers who want to create a membership strategy or improve their organizing work.

Some themes from the book:

Identifying your unique role

Increasing your diversity

Attracting more members

Creating an inclusive culture

Handling discontent and keeping members

Turning passive members into active members

Overcoming recruitment resistance

Evaluating your membership work

The authors Niklas Hill and Angeli Sjöström Hederberg have long experience in developing member-run organizations.