This book contains eight steps that will improve your ability to recruit, activate and keep members. The Membership Model contains best-practices from Scandinavian organizations. It is aimed at employees, elected representatives and volunteers who want to create a membership strategy or improve their organizing work.

Some themes from the book:
Identifying your unique role
Increasing your diversity
Attracting more members
Creating an inclusive culture
Handling discontent and keeping members
Turning passive members into active members
Overcoming recruitment resistance
Evaluating your membership work

The authors Niklas Hill and Angeli Sjöström Hederberg have long experience in developing member-run organizations.