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This is the #1 selling marketing management textbook worldwide because it consistently delivers on its brand promise: to be the first to reflect changes in marketing theory and practice.
Operations Management, 5/e
In this market-leading text, Slack, Chambers and Johnston bring to life their comprehensive, practical and strategic view of operations management with over 100 contemporary and international examples of operations in practice, as well as providing critical commentaries on areas of academic contention and professional debate.
Companion Website with Gradetracker Student Access Card: Operations Management, 5/e
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