As decisively as the collapse of the Soviet Union signaled a most definite conclusion to that utopian undertaking gone mad, so has NAFTA ended an economic counterpart in Mexico. The United States and Canada are embarking on a grand experiment, incorporating Mexico into their very own economies, creating the largest trading bloc in the world consisting of more than 360 million consumers in an economy that will surpass seven trillion American dollars. For corporate America, an enormous opportunity lies in the integration of the Mexican nation into the economic and social fabric of North America. International business consultant and economist Louis Nevaer explains what these opportunities are and offers sage advice on how U.S. corporations can capitalize on them.



The implementation of NAFTA heralds the final conclusion of the Mexican Revolution, and Mexico is now embarked on a race against time to make up for lost decades. Ernesto Zedillo, who will deliver Mexico to the 21st century, confronts enormous challenges as the authoritarian hegemony that characterizes the political economy of the Mexican nation-state is dismantled. NAFTA constitutes a blueprint for the systematic surrender of the Mexican economy. There is, however, no blueprint for the transformation of Mexico into a democracy. Herein lies the greatest risks to corporate America, for there is always the danger of self-destruction, as witnessed in some of the republics of the former Soviet Union. The discussion presented in this book examines the present realities of the Mexican nation in the age of free trade. In Part I opportunities and risks for corporate America are analyzed, not only within an economic context, but also within a cultural and historical one, as well. Presented in Part II are the processes that have shaped Mexico over the centuries—Spanish rule, Native American civilizations, the trauma of conquest—which have given rise to the Mexican persona and character. With this understanding as background, the American reader gains a strategic advantage in understanding how the Mexican psyche works and which buttons to push. Finally, Part III presents a practical approach to conducting business in Mexico, which ranges from the legal requirements of opening a subsidiary, to a warning about the prevalence of corruption in Mexican society, as well as the existence of racism in Mexican culture.