Sivumäärä: 672 sivuaAsu: Pehmeäkantinen kirjaPainos: 4. painosJulkaisuvuosi: 2011, 05.09.2011 (lisätietoa)Kieli: Englanti Korvaava tuote: 9781292020488
For undergraduate-level courses in Marketing Research.
With a hands-on, do-it-yourself approach, Malhotra offers a contemporary focus on decision making, illustrating the interaction between marketing research decisions and marketing management decisions.
Focusing on the interaction between marketing research decisions and marketing management decisions, Malhotra offers a highly contemporary review that enables readers to increase their SPSS and Excel skills.