SALES HANDLE: Bright, graphic, and enticingly textured, this has a must-have quality in baby gifts. KEY SELLING POINTS: HOW WILL THIS TITLE BE DISTINCTIVE: * Each card has an interesting texture and bright, corresponding art to keep kids engaged for extended periods of time. * A convenient ring attaches to the stroller, car seat, or diaper bag so that these cards can be taken anywhere. * Competition is minimal: There aren't a lot of stroller card or book items on the market. * Could be displayed with other stroller accessories and toys. * The compact size and tactile, age-appropriate format will make this the perfect gift for baby showers. RELEVANT SALES COMPARISONS OR SALES INFO: -Eric Carle Touch-and-Feel Stroller Cards / Fall 2009 / $9.99 / 978-08118-69591/ 13,440 gross / 0% returns -Julius! Touch-and-Feel Stroller Cards / Fall 2009 / $9.99 / 978-08118-69607 / 4,946 gross / 1% returns -Big Trucks and Diggers Touch-and-Feel Stroller Cards / Fall 2009 / 978-08118-69614 / 2,533 gross / 0% returns