Built around the four pillars of marketing - metrics, market, message, and media - this comprehensive resource is filled with guidance and advice from an experienced child care business coach and marketing consultant. If you are a centre director or family child care owner who wants to manage and grow your business, find and retain the best customers, and keep your program fully enrolled, The Ultimate Child Care Marketing Guide is for you. Filled with tools, exercises, and case studies, this resource will help you create a marketing plan, analyse strategies, improve customer and staff retention, and more.