The Guide to Persuasive Business Writing: A New Model that Gets Results will transform students into competent persuasive writers. It includes many examples of documents students will be likely to create at some time in their career. Remember, on the first day of the job, every day on the job, one will be creating their own narrative, writing their story, creating an image. And the quality of the story will depend on how you communicate it. Good persuasive writing will have much to do with this.

So what makes this guide different? How is it going to help you other than providing examples of different types of business documents? This guide is a new approach to business writing that uses a common sense model students can learn and use easily. So yes, this model is new to persuasive business writing, but it is also based on an old model of argumentation referred to as the Toulmin Model of Argumentation and is still taught in college and university classrooms.