Winning through Platforms achieved #1 bestseller status, and is a Best Business Book Awards winner for 2024. It is your new go-to guide for modern competitive advantage.


Digital platforms are no longer for just the tech elite. They’re spreading to every company and industry, powered by the growth of customer sensors, streaming data, and artificial intelligence—lighting the valuable customer Use journey that was formerly dark.


How will you succeed when your markets get platform-crowded? Three senior advisers to the world’s leading technology companies reveal how to win through platforms when every competitor has one.


Winning Through Platforms decodes growth moves from a decade of platform competition, communicates them through a platform playbook. It’s a treasure trove of 24 proven platform strategies—such as customer coalition design, in-use enrichment, AI branding, and much more. These playbook strategies are delivered through engaging stories of over 50 companies, plus proprietary frameworks and workshop-style questions that lead you to act.


This game-changing playbook will teach you how to:




Revitalize your business through strategic use of platforms
Design platforms that are compelling to customers and hard for competitors to match
Accelerate in-market growth through brand-and-demand excellence that spans your customer’s entire platform journey
Innovate in high-impact benefit areas to differentiate your platform
Elevate your customer’s personal platform experience
Transform your enterprise and operations to drive superior performance


Every CEO, innovator, go-to-market leader, and aspiring professional will gain valuable insight through this book. Whether your company is just starting on its first platform journey or is a born platform disruptor, this book will transform your ability to win.


Learn the platform playbook. Find and apply your plays.


This book forms part of the American Marketing Association (AMA) leadership series.

Foreword by: David Aaker