This book offers all the advice you need to help your charity create successful and long-lasting partnerships with corporates.

With charity–corporate partnerships now more high profile than ever, the number of charity and corporate players working fruitfully together is on the increase. For a successful partnership to help improve your charity’s finances and reputation, you will need to understand how to develop a robust strategy, follow best practice and get your voice heard by the right people. This guide shows you how to achieve this using the best methods and techniques in the field, all with the ultimate aim of helping your beneficiaries. In association with the Hartsook Centre for Sustainable Philanthropy at Plymouth University and the Institute of Fundraising.

Who should buy this book?

The diverse range of topics covered in this book provides a solid background for anyone involved in corporate fundraising, whether you are new to the field or a practised professional.

What does it cover?

This fifth edition combines chapter contributions and case studies from leading experts in both charity and corporate sectors, including how to:
•Develop a strategic approach to corporate fundraising and take
•advantage of research and data
•Find new partners, carry out due diligence and choose a corporate
•partnership portfolio
•Pitch for partnerships and negotiate the best value for your charity
•Manage the corporate account and recruit and structure a team
•Forewarn and forearm yourself with crucial legal and regulatory issues