Damiani jewelry represents the highest expression of Italian style: unique jewellery collections created with the passion and craftsmanship that passed on from father to son for three generations. Founded in 1924 by Enrico Grassi Damiani in Valenza, personal jeweller of influential and noble families, the company celebrates its 90th anniversary with a lavishly designed volume focused on tradition, craftsmanship and creativity. Today Damiani's clientele includes many highly visible celebrities -- Jennifer Anniston's wedding ring was a Damiani creation and Brad Pitt is designing a special jewellery line for Damiani. Sophia Loren, close friend of the Damianis, will write the introduction. Creativity, design and entrepreneurship are the key elements that have driven the Damiani family for nearly a century, together with a deep passion for an art that has passed on from father to son and also been transmitted to the third generation, now the head of the company. Strengthened by an almost centennial tradition, the Damiani Group has always been renowned for the quality of products and materials adopted and the exclusive design of its collections.