So you have a website. You have a Facebook page and a Twitter account. Do you know how to make them work together and work for you? Your marketing program must start with a strong foundation comprised of your website, brand, and content. Once that foundation is established, you can build upon it. Social Media Marketing for Your Business shows you how to create a winning marketing plan by carefully setting goals, creating strategy, and targeting audiences. This book will help you take a long-term approach to building and maintaining an effective marketing strategy with social media as a main component. You will learn how to: Create a cohesive content plan with strategy and goals; Set goals and measure their success; Increase website traffic; Manage your online reputation; Maximize your engagement and interaction on Facebook, Twitter, YouTube, and more.