Spa and Salon Alchemy is a practical and definitive guide to building, opening and operating a profitable spa or salon. Cutting-edge recommendations will help professionals lower their start-up costs and fine-tune their business systems to boost revenues and increase profitability. The author clarifies emerging trends in the industry as well as consumer demands. Detailed discussions about equipment, products, services and treatments provide guidance in making decisions when designing the spa/salon experience for the client. Readers will value the author's insight into ancient and innovative approaches to healing, longevity, and youthfulness.