Strategic change is less about harmoniously balancing opposites than it is about repeating, in a new ”voice” belonging to the future, the values and principles of the past.

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The discussion in this book is theoretically and empirically interlaced. Empirically, attention is focused on corporate consolidation on the European retail market, in particular, with reference to the ongoing establishment of Coop Norden, the cross-border merger of three cooperative retailers.

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Mona Ericson, associated as Assistant Professor at the Stockholm School of Economics, is currently a Research Fellow at Jönköping International Business School.