Photo Wars is a multi-dimensional computer simulation program that immerses students as marketing strategists in the rich and complex consumer imagining arena (including video and still imaging)—an area that is undergoing a transition to digital technology, with many new players from the computer industry vying for a piece of the action. Students work through the simulation to develop winning strategies that take into account the complex interactions among the players' technology strategies, marketing strategies, and partnering strategies. The insights gained from Photo Wars, while particular to managers charged with crafting strategy in a rapidly changing technology market, are equally relevant to many other complex and rapidly evolving markets.