good design company, headed by Creative Director Manabu Mizuno, celebrated its 20th anniversary in 2018. During its 20 years, gdc has redefined the boundaries of corporate branding, with graphic designs and advertisements which transcended genres and established a unique and unparalleled design philosophy. This book covers, for the first time, their extensive history, showcased through a vast selection of artwork. Focusing on major projects such as Kumamoto Prefecture's mascot Kumamon, Nakagawa Masashichi Shoten Co. Ltd. and Sotetsu Group, the work for each company is displayed in chronological order. A rare insight into the evolution of the Japanese design industry.