What is Italian pop culture? This volume provides an answer to this question, offering an insight into some of the most recent and interesting developments in the field of pop culture. The reader will find essays on a variety of topics including literature, theater, music, social media, comics, politics, and even Christmas. Each contribution here places stress on the popular. The main reference points guiding the chapters are, in fact, the pioneering works by Antonio Gramsci and Umberto Eco. The result is, therefore, a portrait of a country where mass participation in cultural events always accompanies some form of reflection on the national identity and other related issues. Historians and sociologists, as well as musicologists and philosophers (in addition to pop culture aficionados), will find the text an engaging and indispensable read.