• a fully revised preface that explores the developments in consumer culture since the first edition


• a major new chapter on 'Modernity and the Cultural Question'


• an update on postmodernism and the development of contemporary theory after postmodernism


• an account of multiple and alternative modernities


• the challenges of consumer culture in Japan and China.

The result is a book that shakes the boundaries of debate, from one of the foremost writers on culture and postmodernism of the present day.