Exhibitions are places where businesses exchange trade and ideas, making exhibition displays a vital means of brand marketing. Designing stands is a discipline of its own: designers must produce a holistic interpretation of a brand within a short time, using limited space and resources. This book shows readers a selection of excellent exhibition stand design projects for home brands, electronic products, and daily necessities. It explores how these exhibition stands promote their brands' reputation.

Not only does this book provide inspiration and spread the word about this niche area of brand design, but it promotes the featured commercial products too.