Consumer response is the ultimate test of every product, service, and marketing strategy and, ultimately, every business. But most businesses need far deeper understanding of customers: how they behave, what they want (and don't want), and what really motivates them to action.

In The Truth About What Customers Really Want , world-renowned customer behaviourexpert Michael R. Solomon brings togetherthe 50 absolutely crucial facts and insightsyou must know to successfully attract andkeepprofitable customers.

Solomon reveals:

• how changing gender roles are impacting marketing

• how to shape your brand's personality

• market by lifestyle

• build brand communities and consumer tribes

• how to generate low-cost buzz via guerrilla and viral marketing.

Unlike some books on customer behaviour, this one's simple to use, up-to-date, and complete.

“Michael Solomon’s The Truth About What Customers Want contains great insights into consumer behaviour and is a must-have tool for anyone working in a consumer-driven field. His 50 truths take the guesswork out of marketing intelligence and give insight into navigating today’s technology-driven world.”

Tim Dunphy, Senior Marketing Manager, Consumer Insights, Black & Decker