What does your Facebook profile say about you to future employers?

How do you communicate your value proposition in a crowded market?

Personal branding is becoming increasingly important in today’s competitive jobs market.

The Brand You workbook gives students concrete advice on how to thrive in a competitive marketplace and provides a hands-on approach to achieving career success. Brand You boxes appear throughout the text to help the reader plot their own branding strategies. The ability to talk about yourself so that others understand what you do and appreciate the value of your work separates the successful from the also-rans.

This text is suitable for all undergraduates and postgraduates studying Business Management and Marketing and those taking modules in Public Relations.