Like so many experienced teachers, these authors believe students learn best if topics are introduced in the context of ideas and situations they can relate to. This textbook mirrors what professors already do in the classroom: it frames each major concept in a student-oriented example that extends through the entire chapter. The result is three-fold:

• Students understand concepts more fully because each facet of the topic is presented in the context of a running example they recognize.
• Students remember the material because they see each concept applied to real news stories from the New York Times and to consumer decisions they face daily.
• Students retain the concepts longer because the text offers integrated assessment, both in print and through automatically graded online practice in MyEconLab.

Students leave the course able to apply their economic tools to the world around them. Twice per chapter, the text introduces articles from the New York Times. After reading them, students assess their understanding by answering problems related to the article. Previously these Themes of the Times articles and related problems were only available in MyEconLab. In this new MyEconLab Homework Edition, the articles and related problem sets are also included in print form, via the Themes of the Times booklet and the perforated pages at the back of the text.

This text comes packaged with an access kit for the new easy-to-use format of MyEconLab, which requires no set-up by the professor. With this, students can access practice problems for each chapter in the book, graphing questions, learning resources, and live tutoring. Professors who plan to use advanced course management online should order the book with MyEconLab in CourseCompass. View ‘Alternate Versions’ of this book on the web catalog page, or contact your local representative for details.