This European edition of Contemporary Management offers a comprehensive coverage of introductory management topics, addressing both new and classic theory and research within a contemporary framework. The book begins by examining what it means to be a manager, before moving on to analyse this in relation to various aspects of strategy, leadership and the organization. The authors take a practical approach, applying concepts to real-life situations in order to equip students to deal with the issues and opportunities posed by today’s dynamic business environment.

Free Vital Source Digital Textbook included in this package

Utilising the Vital Source platform, McGraw-Hill/Open University Press are making a number of key titles available in a digital format. Using this platform, students are able to truly personalise their book. The student can highlight important sections of the book during the course or in preparation for an exam. Students can also make notes and attach them directly to the book content, they also have the option to share notes with classmates to further improve their understanding.

And that’s not all. Instructors will also have access to the digital version which allows them to add their own notes to the book for students to view. Instructors can also set questions for their students at specific points in the book to encourage class discussion or as tutorial assignments. If you would like to know more about the books available in this digital format, or would like to see a demonstration, please contact your local representative.