With the crisis of the global capitalist economy, the topic of global culture is regaining its importance and needs to be revisited from both theoretical and practical standpoints. How do we make sense of this rapid flow of global consumer culture across national borders? What is the role of corporations, governments and social movements in shaping these flows? How do these flows of money, people, culture, goods and services work in practice? Taking an interdisciplinary approach, this volume examines the way cultures and people oppose, resist and re-centre globalisation.