McQuail′s Reader in Mass Communication Theory provides an invaluable resource of key statements drawn from communication studies, media sociology and cultural studies, and includes an overview essay and section introductions which place the readings in their theoretical and methodological context. Designed as a companion to McQuail′s Mass Communication Theory, it can also function independently of that text.



Divided into ten parts: Approaches and Conceptual Issues; Mass Media and Society; From Old to New Media; Normative Theory; Global Mass Communication; Media Organization and Production; Media Content; The Media Audience; and Mass Media and Effects, this collection represents an essential sourcebook for all students of media and mass communication.





McQuails Reader in Mass Communication Theory includes key statements from;





Pertti Alasuutari


Ien Ang


Jan L. Bordewijk


Jay G. Blumler


Roland Barthes


Oliver Boyd-Barrett


Muriel G. Cantor


James Carey


Peter Dahlgren


Daniel Dayan


Everette E. Dennis


Todd Gitlin


Alvin W. Gouldner


Robert M. Entman


Celia von Feilitzen


Marjorie Ferguson


Edward S. Herman


Terhi Rantanen


Stuart Hall


Joli Jenson


Elihu Katz


Judith Lichtenberg


John H. McManus


Joshua Meyrowitz


C. Wright Mills


Merrill Morris


John C. Nerone


W. R. Neumann


Janice Radway


Ronald E. Rice


Karl Erik Rosengren


James Slevin


Pamela J. Shoemaker


John Tomlinson


Gaye Tuchman


Ellen Wartella


Judith Williamson


Dolf Zillmann


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