This practical guide to starting a new business skips the MBA and goes right to the nuts and bolts of building a successful, self-sustaining brand.

In Grind, Michael J. McFall, co-CEO of BIGGBY COFFEE, helps readers identify the common-sense strategies they need to focus on to turn their start-up ideas into positive-cash flow businesses. Dispensing with the notion that potential business owners require a formal education, he outlines several fundamental areas of importance for them, keying in on hustle, self-evaluation, and commitment.

Readers will be pleased to find that McFall avoids sophisticated and tedious descriptions of processes, theories, and regulations. In addition to his calls for ""personal due diligence,"" grit, and hard work, he goes into detail about crucial business drivers, speaking from his personal and professional experience and including examples of hits and misses. Filled with anecdotes, ideas, and calls to action, Grind provides the expertise new businesses need to perform well.

Throughout the book, the author encourages readers with his positivity and stubborn enthusiasm, using an energetic, casual tone to preserve engagement (and entertainment). Having risen from an entry-level position at BIGGBY to his role as co-CEO, McFall speaks with the authority of hard-fought achievement-yet retains a down-to-earth approachability.