In this book, the author believes that planners should place a higher priority on winning and be less willing to accept ineffective roles. The objective of this book is to help planners learn from the successful experiences of others and to identify, develop, and promote strategies and tactics for achieving excellence that results in more effective planning. It provides an outline of patterns and characteristics as well as guiding principles that can help planners to accept change and push the profession and their organizations to make a difference.