What you can provide as a coach - and what a good coach can provide for you and your organisation? Will I benefit from coaching? How will I measure the benefits - and will they be lasting ones? How do I choose the right coach and how can I get the maximum value out of the process? This book - by an insider with plenty of experience of hiring coaches and acting as a coach - provides a pragmatic insight into executive coaching for those who: are contemplating a career move and becoming an executive coach; are considering using the executive coaching process for their organization; and, are considering using - or asking their organization for - an executive coach for themselves. McAdam emphasizes the importance of commitment from coach, individual and sponsor [the organization] if coaching is to be of real benefit.