Look at it this way...Everywhere we look, -framing- affects how we see things. Frames restrict our view, keeping us from seeing the whole truth, and subtly influencing our take on everything from deck-chairs to democracy. This upbeat, punchy guide to framespotting will open your eyes and your mind. Learn to notice frames and it's amazing what else you'll see: fresh ideas; how and why you're being hoodwinked; and how you're part of the transition from growth to growing up. Framespotting is empowering and liberating. And you'll never look at sprinklers or economists the same way again.