Based on courses for eKnowledge Institute, a training company run by longtime eBay insiders, this highly visual guide explains how to set up and operate a thriving eBay business. Full-color, step-by-step instructions show you how to develop a business plan, implement a sales strategy, create great listings, run successful auctions, set up an eBay store, and much more. Each chapter’s “How to” list and color coded tabs make it easy to flip straight to specific topics right away.