From Horse and Hound to Vogue; covering subjects as diverse as charities, cheese-making, and Cheshire; magazines cover everything and there is a a magazine aimed at everyone.


Designed to enthuse, inspire and assist, this textbook covers the business of magazine publishing from inital idea to product launch, and offers practical guidelines on working within the magazine industry. Written by an experienced editor, with contributions from professional journalists, this text and its companion websites give you all the knowledge you need to understand and create successful magazines. Topic covered include:




a brief history of magazine publishing
planning the publication
job roles within the industry
feature writing
design and layout
blogs, e-zines and websites
publicity
advertising
circulation
law and ethics


Essential reading for anyone studying magazine journalism or publishing or wanting to work within this exciting field.