Thanks to modern technology, we are now living in an age of multiplatform fictional worlds, as television, film, the Internet, graphic novels, toys and more facilitate the creation of diverse yet compact imaginary universes, which are often recognisable as brands and exhibit well-defined identities. This volume, situated at the cutting edge of media theory, explores this phenomenon from both theoretical and practical perspectives, uncovering how the construction of these worlds influences our own determination of values and meaning in contemporary society.

Contributions by: Marie-Laure Ryan, Dru Jeffries, Julien Lapointe, Perron Bernard, Derek Johnson, Paolo Bertetti, Cristina Baldacci, Denis Mellier, Karen Redrobe, Laurent Filippo, Veronica Innocenti, Guglielmo Pescatore, Valentina Re, Matthew Freeman, Roberta Pearson, Marc Steinberg, Justin Horton, Mark Wolf, Victor Fan Ho, Matthew Hills, Dan Hassler-Forest