Since colonial times, Chicano/a literature has varied with the authors' assumptions about the class and gender of their audiences, the linguistic choices available for literary communication, the geographic mobility of writers and readers, and the tastes they may have acquired in Mexico or other countries. In this examination of Chicano/a literature, Manuel M. Martín-Rodríguez analyzes the ways it connects with and is shaped by the interaction with its audiences.

Martín-Rodríguez begins this writing with an examination of the Chicano movement of the 1960s and 1970s, when the creation of Chicano-owned or controlled publishing enterprises made possible a surge of Chicano/a literature at the national level. He then concentrates on Chicana literature and "engendering" the reader and on linguistic and marketing strategies for a multicultural readership. Finally, Martín-Rodríguez provides a very thorough list of Chicano/a literature that he studied and recommends for the reader to consider.