From recognizing boredom in a sales call to overcoming resistance from a customer, effective communication skills are the key to a sales professional's success. One-to-One for Sales Professionals has chapters on telemarketing, overcoming resistance, questioning, listening, recognizing signals, pitching, motivation, closing, follow-through and creative selling methods. Each lesson includes discussion of a situation, personality types, suggested words and phrases, a graphic dialogue, opening lines, responses, plus adaptations and careful questions to ask yourself in order to focus on accomplishing successful sales techniques.