OUP Southern AfricaSivumäärä: 480 sivuaAsu: Pehmeäkantinen kirjaPainos: 4th Revised editionJulkaisuvuosi: 2011, 13.01.2011 (lisätietoa)Kieli: Englanti Marketing continues to be a principles-based, relevant introduction to the subject for undergraduate students in South Africa. The fourth edition of this title covers issues like pricing, product labelling and sponsorship, as well as a wealth of examples to guide students through new topics such as green marketing and marketing communication.