Successful Multi-channel Strategies for Banking has been specifically designed to help institutional management teams across all channels forge a realistic agenda of change. This business volume provides a framework for that transformation. It will help readers achieve customer intimacy at every point of contact, whether in the branch, over the telephone, at the ATM, on the Internet, via the mobile phone or the television. This book clearly defines that, in order to survive, the retail bank must move quickly towards a new customer-centric, Web-enabled business model.