Now updated and expanded to reflect new best practices, this book introduces a pioneering approach to systematically maximizing the value and strategic impact of demand forecasting throughout the entire organization.

Dr. Mark A. Moon identifies the characteristics and elements of a world-class Demand and Supply Integration (DSI) process, shows how it differs from S and OP, and helps you recognize the symptoms of failures in demand-supply integration. You'll learn how to approach Demand Forecasting more systematically, and select and apply the right techniques for your business, government agency, or military organization.

Drawing on nearly 20 years of experience, Moon offers field-proven solutions for optimizing everything from traditional statistical methods to performance management. Then, building on all this, he shows how to use Demand Reviews to transform forecasting into a core element of strategic business planning.

The Definitive Guide to Demand Forecasting, Second Edition is a fully revised version of Moon's widely-praised Demand and Supply Integration, with two entirely new chapters. One new chapter walks through a world-class Demand and Supply Integration process, and helping you benchmark yourself against it. The second makes a powerful case for a more deeply integrative business: one where demand forecasting processes can leverage everything the organization knows -- and, in turn, make the entire organization far more competitive.