Palgrave Macmillan Sivumäärä: 207 sivua Asu: Kovakantinen kirja Painos: 2007 Julkaisuvuosi: 2006, 28.11.2006 (lisätietoa) Kieli: Englanti
The book offers an exciting overview of the marketing opportunities, challenges and traditions in Islamic countries. Providing an insight into the specifics of marketing in Islamic countries, the book is an interesting and helpful read for marketers, students and all who enjoy marketing challenges presented by less well-known emerging markets.