Consumer Behavior and Culture: Consequences for Global Marketing and Advertising, Marieke de Mooij, SAGE Publications, Inc

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Consumer Behavior and Culture: Consequences for Global Marketing and Advertising

Marieke de Mooij

58,80 €

SAGE Publications, Inc
Sivumäärä: 424 sivua
Asu: Ladattava julkaisu
Julkaisuvuosi: 2012, 07.06.2012 (lisätietoa)

The Second Edition presents an empirically-based model for integrating culture with consumer behaviour and contains the following updates:

- A new chapter (Chapter 7) is included to bring together the existing and new material on communication, culture, and media behaviour.

- Implications to international marketing and advertising have been removed from the previous edition's Chapter 8 and are integrated in each chapter where appropriate, including relevant advertisements, so that students can understand the real-world implications of the research.

- All data, charts, tables and additional material have been updated

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